Why Over What

There's a leadership principle that basically says, "People need to know WHY you are doing something, not just WHAT you are doing."

So, instead of just saying WHAT you are going to do:

• we are starting a second service
• we are going to casual dress
• we are singing contemporary music

Also, tell them WHY you are going to do it:

• to reach more people for Jesus
• to create an environment where lost people feel welcome
• to connect with people in a relevant style, etc.

Here's an example of how we did this last week at PCC. This is a snippet of a video we did to tell people WHY we are pulling out all the stops this Easter with our Easter Outreaches.